Animetrics Launches FaceR^TM Celebrity in Apple App Store

Conway, NH - January 28, 2010 - Animetrics, Inc, developer of next generation 3D imaging technologies for facial biometric systems, today announced that they have launched FaceR^TM Celebrity in the Apple App Store, the first of its planned FaceR^TM applications for the consumer marketplace connecting mobile devices to Cloud based photographic stores. FaceR^TM Celebrity Edition provides a simple and entertaining new way to use your iPhone among friends matching the iPhone user to their most similar celebrity. The elegant simplicity of the iPhone makes this application both easy to use and fun sharing the power of the iPhone amongst friends and family and is certain to be popular among social networkers.
 
"The launch of FaceR^TM Celebrity is a great milestone for Animetrics, Inc," said Paul Schuepp, CEO of Animetrics. "We are very pleased that our customers will be able to experience the power and value of the Animetrics 2D-3D facial biometrics technologies in such an entertaining and unique application. The FaceR^TM series of products demonstrates Animetrics’ commitment to bringing next generation facial search technologies to the consumer marketplace."
 
"FaceR^TM Celebrity is an addictively entertaining application, that is also wonderful showcase for the Animetrics technology and platform" said Nate Tennant CEO of Kirk Communications, a Marketing and Social Media Agency based in Portsmouth, NH. "I am excited to see what Animetrics has in store for the future!"
 
Animetrics, Inc has been a leader in facial recognition biometric technologies since 2003 It is known for its 2D-3D patented face creation and face recognition technologies. The company is in the process of testing and delivering two additional consumer facing products in the next quarter, including its MobileID line of products for government and law enforcement use and its credentialing services for mediation of privilege and use based on the facial biometric. Currently the Animetrics facial recognition architecture supports both iPhone and Windows Mobile platforms.
 
FaceR^TM Series:FaceR^TM is a family of facial identification applications running on mobile devices that leverage the iPhone's unique capabilities and innovative user interface. FaceR^TM on the iPhone is a native iPhone application using standard internet protocols to send facial imagery to the Animetrics Face Identity Management Web-Sevice (FIMS) for face biometric processing. FaceR^TM has two primary functions: 1) as an interface to a biometrics identification systems for use by security, including law enforcement, military and private security; and 2) as an entertaining "biometric game" assessing a person's similarity to popular celebrities and famous people.
 
About Animetrics
Headquartered in Conway, N.H., Animetrics is a leading developer of cloud-based web service facial search and retrieval applications. The Animetrics90 and Animetrics180 product family is the first come-to-market 2D-3D enabled full 90 degree and 180 degree facial search engine. Based on three patents, the 2D-3D FACEngine^TM technology allows for pose and lighting invariant facial search across a broad range of operating conditions. Animetrics is driving market acceptance of facial recognition biometrics in government, homeland security, law enforcement, and now with its recent consumer release of its FaceR^TM line, mobile platforms as well, including iPhone and Windows Mobile devices. For more information visit http://www.animetrics.com.